(July 16, 2012)
Our company has some exciting news, and as a valued person to our company we wanted to let you know what’s going on. It is with great pleasure that we formally introduce to you our new parent-company brand, HouseMart.
As you may know, our Ace Hardware and Ben Franklin Craft stores are under our parent company, Maui Varieties Ltd. (MVL). Since 1951, MVL has flourished and grown from one Ben Franklin Store in Kahului, Maui to over 30 Ace and Ben Franklin Craft stores across 4 states. While we enjoy the notoriety that our Ace and Ben Franklin Crafts stores receive, the parent company name “MVL” lacks any brand name recognition. As we continue expanding, we want to have a brand that will symbolize, unify and embody our history, our culture and the communities that we have served for 60 years.
The HouseMart brand represents for us an opportunity to not only bring together our diverse companies but to also establish our own unique brand that will resonate with our customers, our vendors and our employees. Please think of this as the next step, embarking into a brave new world where we will need your help and support in writing the upcoming chapters in our legacy, HouseMart Ace Hardware and HouseMart Ben Franklin Crafts.
We remain your dedicated owners of the companies and eagerly look forward to this next step, this new beginning in our company.
Wayne Kamitaki, Paul Mizoguchi, Guy Kamitaki, Lynn Ushijima